The secret Weapon of successful Real Estate Agencies

We all know that the Real Estate sector has had major problems in recent decades, whether due to the economic crisis or the pandemic of recent years.
These events have shaken the real estate market and caused even the most solid structures of the largest companies in the market to tremble. But the strength of people is greater and can survive these events thanks to small Tricks that are used by the most important Real Estate Agencies.

The Problems in the Real Estate sector have a solution

Over the years, the sale of a property has been entrusted to simple techniques that are still used today to captivate the customer during the sales process:

However, if you fail to visualise your ideas correctly, the risk of misunderstandings is just around the corner.

A tecnique that helps you and is underestimated by Small Real Estate Agencies is:

Thanks to this, you can not only show the client exactly how a flat or an entire unbuilt house might look like, but you can also convey an emotion that brings us closer to our goal,

to sell the property.

Among the most important Real Estate Agencies in the world that use this technique to immediately establish a direct relationship between the client and his future are:

Most Famous Agencies in the World

Keller Williams Reality in the USA
CA Immobilien in Germany
Jll in the United Kingdom
Prologis in the USA
Bnp Paribas Real Estate in France
Gabetti in Italy
Douglas Eliiman in the USA

Client = Target

The term Target identifies the typical Customer, i.e. the person who has habits, a lifestyle, emotions and needs different from any other individual.
Targeting our customers therefore helps you to understand exactly what you can focus on to trigger something in them and make them start a purchase negotiation with you.

How do you do this?
You need to understand their expectations and wishes and show them what they want!
By means of a personalised and targeted Rendering, it is possible to see the flat or the entire property exactly as the client would like it, with the most suitable furnishings for his tastes to make him feel at home.

The client and his fears

When talking about Money with a Client, it seems as if the world stops or freezes.
This is caused by uncertainty, anxiety and fear.
But of what?

The fear of losing money on something that does not suit you.
Scepticism and lack of confidence in people and the seller.
Anxiety about too big or too fast changes.
Anxiety because of the impossibility of imagining how the property will be renovated or built.

The worries associated with money, however, are something more pervasive, arising from more internal, non-marketable problems related to our identity, self-esteem, expectations, life goals and so on.

The importance of Emotions

Emotions are something that arise without warning, and many times they make us take decisions that are not born of our instinct but of our conscience.

These are precisely the ones you should focus on when selling a property, to make the end user understand what emotions he will feel when he has concluded negotiations with you and when he has finished the renovation work.
Simply by means of an image you can convey these emotions as if you were looking at a painting, tell a story through them and thus control the desire of your customers.

The real purpose of these images is not to predict the future.
Their real goal is to control it!

Thanks to the technological development of the last decades, Architectural Rendering is a must-have part of today’s real estate sector.

This important tool helps Real Estate Agencies, Architects, Engineers during their work, allowing them to perceive an idea or a project as reality and facilitating the achievement of the main goal they all aspire to:
Customer satisfaction and sales.

Rendering to capture new customers

Did you know that renderings actually help you attract new customers?

Rendering can help differentiate you from your competitors!

Nowadays, advertising a new property is primarily a visual experience, so quality images are imperative for an efficient marketing strategy.
Once you have improved your online marketing in this way, you are more likely to get more requests from people.

10 benefits of using Architectural Rendering services
for pre-sale properties

Allow Customers to see potential benefits of the property.
Rendering is an engagement tool.
Provides an emotional connection between client and property.
Clients can preview the Property before it´s built.
Rendering Images are easy to edit whereas photography is not.
Start selling before construction or renovation is completed.
Renderings can be used in Pre-Sales Marketing campaigns.
You can help your customers by telling a visual story, tell the story of the customers and their future there.
Your Client has the possibility to see every detail.
Improves ability to compete in the market.